
It's a credit to Anne Dudek, who plays Francine, that she's such a memorable character. In putting together this post it struck us that while she appeared in a lot of scenes, many of them consisted of only one or two lines at most and she never had a significant storyline centered around her or in which she participated directly. Serving as both a counterpoint and counterpart to Betty Draper, Francine represented the more typical upper-middle class suburban housewife of the era; the type that didn't look like Grace Kelly and didn't model in Europe in her youth. Gossipy, judgmental, and forced into thinking she didn't have a brain or didn't need one, she is nonetheless among the more entertaining of the peripheral characters. And despite their differences, she was always a good friend to the erratic Betty. In fact, we're dying for her to make a season 4 appearance because we're dying to know what she thinks of Betty's new status quo. Again, a tribute to the writing and the actress that we care at all what her character thinks.
Because she was the very definition of a background character and was neither the impetus nor the participant in any major storylines, this post isn't going to be as heavy with analysis as those of the more active characters. Francine was there to add color and to draw contrasts.
Season 1 Episode 2 - "Ladies Room"

This is what we like to call a "That's my mom!" scene. Watching glamorous Manhattanites going about their day is fun from a style perspective, but sometimes the scenes that resonate the most with audience members are ones that remind them of their own lives, especially their childhoods. Sometimes Betty, when she's in housewife drag, fulfills the "That's my mom!" function (as in "My mom wore/said/did that!"), but Francine almost always does, in every scene.
This is typical day wear for the suburban housewife. She had to leave the house to get to Betty's so she's a little more presentable than she is. For maternity wear of the period, this actually isn't bad. Remember some of the monstrosities Betty wore in S3? Although this might not be maternity at all. She's not that big and this looks more like a slightly oversized housedress than an actual maternity dress.
It's great to have a career and be fulfilled and make a difference and all that, but don't you just wish sometimes you could hang out with your friends all day, not caring how you're dressed and talking smack about strangers?

If you want to make the point that these two ladies are behind the times, you can do a lot worse than dress one of them exactly like pregnant Lucy Ricardo circa 1953. Given that she's got kids around the same age as the Draper kids, she was pregnant in the early '50s, which means this whole outfit is probably from one of her earlier pregnancies.

There's not much to say with this outfit. She fits in quite well with the other wives and like all of the, stands in opposition to the pants-wearing Helen. If we had to write a little costume story, we'd say this is a new maternity outfit, possibly bought for the occasion, or for a series of occasions, more likely. It's just 1960 enough to make us think that; the color is of the moment, as is the vest with the button running down the front.
Season 1 Episode 5 - "5G"

A nice counterpoint to the earlier kitchen counter scene, making the point that housewives didn't spend ALL day in housedresses. We can imagine they're catching a quick gab between errands, because they're both dressed to go out. Not dressed up, just presentable. This is another new-looking maternity outfit for Francine.
Season 1 Episode 9 - "Shoot"


This is a classic "Frumpy Francine vs. Beautiful Betty" scene. Never has the divide been so wide. Note that this looks like an older maternity outfit.
Season 1 Episode 11 - "Indian Summer"

Okay, the divide between Betty and Francine is getting wider here and there's a story reason for that.
Season 1 Episode 13 - "The Wheel"

And here we see the divide get even wider. Francine's life has been slowly falling apart even if she didn't know it and her clothes reflected that as she got increasingly frumpy to the point of looking a little crazy here. Contrast this with Betty's life, which is no more satisfying than Francine's, although Betty always looks perfectly put together. The point in making this contrast is to show that Betty's not handling her dissatisfaction and suspicion any better than Francine is. She just looks like she is. "I thought you'd know what to do." "Me? Why?" "I don't know."

Another kitchen scene of Betty telling Francine about some glamorous event in Manhattan she attended with Don. This time, Valentines day at the Savoy hotel. Francine describes her night with Carlton: "I would describe it as delightfully disappointing. There was a time when he overdid it but I'll take dull and know where I stand." Apparently, their marriage survived his phone calls.
Betty leaves out the part about Don not being able to get it up and instead relishes in telling her about the old friend she ran into who's apparently a call girl now. Francine is titilated. "Really? Butterfield 8! I wonder what that's like." Betty talks about living with this girl when she was a struggling model and how Don bought her a fur coat when they were dating. "If prostitution is Don showing up with a fur coat, sign me up," says Francine.
The divide has narrowed. If anything, Francine is more stylish and of the moment here than Betty is. This bright green ensemble (money-colored, for a conversation about prostitution) also speaks of a little more money being spent, especially the large gold chain and gold bangle. Carlton has been buying his penance.
Betty leaves out the part about Don not being able to get it up and instead relishes in telling her about the old friend she ran into who's apparently a call girl now. Francine is titilated. "Really? Butterfield 8! I wonder what that's like." Betty talks about living with this girl when she was a struggling model and how Don bought her a fur coat when they were dating. "If prostitution is Don showing up with a fur coat, sign me up," says Francine.
The divide has narrowed. If anything, Francine is more stylish and of the moment here than Betty is. This bright green ensemble (money-colored, for a conversation about prostitution) also speaks of a little more money being spent, especially the large gold chain and gold bangle. Carlton has been buying his penance.
Season 2 Episode 2 - "Flight 1"

Season 2 Episode 13 - "Meditations in an Emergency"

Francine's taken a HUGE leap forward in the months since we last saw her. Either Carlton got a promotion or she is milking the hell out of his adultery. Probably a combination of both. We've said this about Betty but it applies to Francine as well: upper-middle class wives of the period settled into an early matronhood as their husbands made more and more money. It should be noted that the actress was about 33 when this scene was shot. Don't get us wrong, it's not a bad outfit. It's a very nice outfit, in fact. Very stylish for her milieu. It's just that these styles aged women so much in comparison to today.
Season 3 Episode 7 - "Seven Twenty Three"

They've both moved into 1963. Their outfits are pretty, but far less complicated than just a few years before. Francine's somewhat wild print in discordant colors offers yet another counterpoint to Betty's simple black and white dress. Also, note the dressed-to-impress jewelry on Francine.
Season 3 Episode 9 - "Wee Small Hours"

We never did get to mention this dress of Betty's. Edits have to be made somewhere when doing Mad Styles for the main characters and this dress didn't make the cut. It's a gorgeous dress, but what we think is notable here is how Francine's outfit goes so well with it. Again, there's a sense of increasing affluence on display with Francine. She's toe-to-toe with Betty in the housewife sweepstakes. Her husband must be moving up the ladder as much as Don is. This is also probably the most of-the-moment fashionable outfit she's ever worn.
[Screencaps: projectrungay.blogspot.com - Photo Credit: amctv.com/originals/madmen]